Importance of Education Essay Example for Free

Importance of Education Essay The history of humankind is a history of progress; generations of our ancestors collected their experience, passed it to the next generation and as such were able to pass their knowledge to us. Education is the engine that moves mankind ahead, we enjoy the fruits of progress not only because the previous generations studied well but also because they passed their knowledge to us. In today’s world, driven by technology and forces to turn it into a global village, getting education is the best way to improve oneself. Studying is the best way to receive knowledge. Human knowledge collected over the generation is passed to us by teachers. Our school curriculum is structured to give us a wide breadth of information, some of this information appears to be useless but contrary to this view, this knowledge broadens our mind. An educated person critically thinks make decision and conclusions. Higher education, for instance, getting a degree helps one develop a character. In studying, we in addition to getting education are able to improve our characters. University is a social set up where we socialize, improve our communication skills and even learn how to speak in public. School set up teaches us to be responsible, persistent and assiduous. In the modern world, no career is possible without education. Not matter the devotion, desire and passion, without proper education there is no job for you. We need documented proof of our abilities to fit in the current job market. Education gives the back ground of the previous innovations without which one can hardly bring in a new idea in the world. To conclude, it is in getting education that we are able to improve our characters and state of our mind. We too become confident and more prepared to face the future. Khan sees education as knowledge of putting one’s potential to maximum use, which I totally agree with (2007).

What Makes Us Different From Other Animals Philosophy Essay

What Makes Us Different From Other Animals Philosophy Essay In a world that has come so far ahead in evolutionary terms, what is it that makes us, human kind, so different from other animals. It has been said that chimps are our nearest evolutionary cousins, roughly 98 to 99 identical to humans at the genetic level. Any differences are said to come from the transmission of culture and our ability to build societies. Godelier stated that human beings, in contrast to other social animals, do not just live in society; they produce society in order to live. In this essay I will be looking to explore cultural and linguistic aspects which seek to differentiate us between other animals. Humans seem to encompass a culture which is not seen in any other animal. In Lewiss lecture (15.10.12), culture was referred to as seas of history which bind humans together. In DAndrades article of culture and language, he refers to culture as being a social heritage of learning which includes a number of things such as beliefs and techniques which are independent of biological processes. For him, there are two sides to culture, one being a physical manifestation and the other side, a mental manifestation. Both sides need to be present in order for culture to be passed on from generation to generation. For this to happen, culture needs to comprise of meaning and be symbolic, culture must be also external in the form of actions and signs (1995:223). Boesch and Tomasello (1998:602) note that human cultural traditions have had modifications over generations also known as the ratchet effect. The ratchet effect requires that humans imitate from one another. This is what sets us apart from other animals and is so unique to us. Humans have cumulative cultural evolution, the ability to accumulate over time results in complex tools and languages in modern time (Tomasello et al. 2003:121). The use of tools as technical intelligence is an evolutionary advantage which humans have. Washburn (1959) argued that selective pressure resulted in physical changes in the hand. Over generations, the uses of tools became part of our culture, as humans were required to use precision grip, the consequence of which changed the human hand. However, it cannot be said that the modifications of the human cultural artefact, such as tools, are the creation of one individual human brain. Modifications over generations were made to aid change and therefore inv entions are transmissions of accumulative knowledge, which is a characteristic of all human cultures. (Lewis 2012) In comparison, animals such as chimpanzees experience slippage, whereby chimpanzee traditions are often lost as a consequence of drift, inventing constantly and branching. (Lewis 2012). Tomasello et al. have hypothesized that chimpanzee cultural traditions and artefacts do not show the ratchet effect. This is because the ratchet effect depends of innovations and imitative learning (1993: 603). Even though chimpanzees are innovators they lack uniformity and the active teaching of such cultures, so culture is lost. Lewis states that the ratchet effect is ruined through emulative learning (2012). Therefore the transmission of chimpanzee culture can be seen to be as ineffective. However, it could be deemed that any assumptions made about chimpanzees and their lack of cumulative cultural evolution is problematic. Boesch and Tomasello argue that 30 years is not long enough to make the judgement that chimpanzee practices do not show the ratchet effect. And even if evidence suggests that chimpanzees do show this cumulative cultural evolution, it may be restricted to a small population or to certain cultural traditions (1998:602). In Tomasello and Rakoczys study into human cognition, they explain that the most fundamental cognitive skill, are those that involved the understanding of persons, also known as the theory of mind (2003:122). According to the American Psychological Association  (APA) theory of mind is the ability to imagine or make deductions about the mental states of other individuals. Humans have an innate capacity to mind-read, the capability to understand one another is necessary in order for language to progress, complex co-operation in situations such as at school or work requires this ability to mind read, which makes culture possible (Lewis 2012). If humans did not have theory of mind, it would be impossible for society to exist as it does presently, humans heavily rely on this ability everyday unknowingly. However although this mind-reading attribute is a fundamental skill in humans, Call and Tomasello in answer to Premack and Woodruff, have found that chimpanzees do in fact encompass what is known to man as theory of mind (2008:190). They argue that studies of chimpanzees showed that they were able to not only understand human goals (which was the original aim of Premack and Woodruffs study), but were able to understand human intentions. However it cannot be said that chimpanzee understanding can be compared to that of a fully fledged human. In my opinion, animals such as chimpanzees must acquire the minimum amount of theory of mind for evolutionary reasons within their own animal kingdom. Animals, on a smaller scale, most likely understand thoughts and emotions of others within their species, otherwise relationships between animals would be unheard of. Vilensky et al. (1982) state that, the human brain differs from those of other animals. This is due to humans having a greater capacity for complex language and an innate interest in speaking language. According to Nowak, in his study into the biology of language, Language is the most important evolutionary invention of the last few million years. Language allows humans to express their ideas and for the exchange of information. The evolution from animal communication to human language is an adaptation that has been necessary in order for our species to pass on culture and efficiently aids survival (2000:1615). According to Miller (1981), the ability to speak is the most complex mechanical motion the human body can perform. Speaking requires the synchronisation of various parts of the vocal chord within a few hundredths of a second. Nowak suggests that the reason that primates, our closes living relatives, do not have complex language is due to our ancestral lines. As a consequence of evolution, generations were able to build our language instinct from material that was already present in our ancestor species at that time (2000:1616). Therefore, the ability to form language has been firmly set in our genome and is part of our biology. Many anthropologists argue that language ability is selected because language increases the potential for cooperation, manipulating other creatures, or dealing with large groups. However, it could be argued that if language was selected based on these reasons, then why dont other animals have the ability to speak. Therefore it must be that the reasons for humans having the ability to speak are unexplainable (Nowak 2002). Language is therefore unique to humans and therefore distinguishes them from other animals. In conclusion, it has been shown that culture and language is what seems to differentiate humans from other animals. Although animals seem to show evidence of having theory of mind, they cannot express this understanding the way humans can. So it can also be said that humans uniquely acquire theory of mind. However, in many areas it is not possible to see any clear cut answers due to lack of information. The fact that we have not studied chimpanzees or any other animals in their natural environment for long enough, means that it is likely that any comparisons made will be lacking in validity. Looking at humans and other animals comparatively, it seems that it is difficult to clearly differentiate humans from other animals. The overlapping features that we come across shows that although humans may have evolved there are aspects of man that will link them to other animals.

Coca Colas product range and services

Coca Colas product range and services Coca-Cola is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1994). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produced concentrate which is then sold to licensed Coca-Cola bottlers throughout to the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottles then sell, distribute and merchandise Coca-Cola to retails stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and Western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurant and food service distributor. The Coca-Cola Company has, an occasion, introduce other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Coca-Cola Cherry, Coca-Cola Zero, and special editions with lemon, lime, or coffee. (The Coca-Cola Company Profile, www.wikipedia.com, 2011) Product and Services The Coca-Cola Company sells the products form of soft drinks include beverage concentrates and syrups, with major beverage products. Business has more than 300 beverage brands all over the world with a major to be Coke, Fanta, Lift, Sprite, Frutopia 100% Fruit Juice, and Powerade. The Coca-Cola Company Beverages its packages into plastic bottles of sizes 2 liters, 1.25 liters, 600ml and 300ml. these are also available in aluminium cans of 375ml. Coca-Cola is the most well-known trademark, recognized by 94 percent of the world population. Business was very successful and has an excellent reputation. The price of Coca-Cola are various according to size, place, and packaging. Maybe if Coca-Cola sells in the school will have different price if the Coca-Cola sells in the bazaar or market, or if we compare the price of Coca-Cola in Indonesia will different in America. (My blog Dewi Irianty, 2011) As information from Coca-Cola Amatil (CCA) Indonesia (Profile Company, www.Coca-Colaamatil.co.id, 2011) Coca-Cola Bottling Indonesia (CCBI) is a manufacturer and distributor of soft-drinks in Indonesia. We manufacture and distribute products licensed from The Coca-Cola Company. In addition to providing quality products and high standards, we also provide the best support services, both for our customer (distribution partners) as well as consumers. To support the best service, the CCBI provides the National Contact Center (NCC), a service center for customer and consumers throughout Indonesia. NCC serves as a medium for customers and consumers who need information or any services related to the Company and the products of Coca-Cola. Services from the NCC include: Customer service which includes the request for a customers, refrigeration equipment, ordering products from both traditional and modern outlets, and other matters related to the distribution or sale; Customer service which includes product information, product quality and packaging, products promotion and activities; Frequently Asked Question which include the research, practice or internship and job vacancies the CCBI, request to visits to the factory CCBI, offering services and products for CCBI. The suggest 90% of our customers prefer to buy of Coca-Cola in a cold state. To support increase sales growth and push the level of benefits to our customers, the role of Cold Drink Equipment (cooling equipment) becomes important. Therefore, we always to ensure that the Cold Drink Equipment that are in all our outlets to function properly and have an interesting view. One of the special program conducted by Coca-Cola Bottling Indonesia to realize that goal is to provide new services, RED desk for customers who already have a cooler of Coca-Cola. Types of services available are: Receive and handle complaints of damage from the outlet of Cold Drink Equipment as well as the Sales Center Receive and handle request installation or withdrawal from the outlet of Cold Drink Equipment and Sales Center Answering question about the Cold Drink Equipment Services Coca-Cola Why the Coca-Cola Company goes to International Business it because they want to spread the product all over the world, and people will know the product. Beside that reason, the Coca-Cola also wants to raise the revenue and it will affect the production and the production will up because the demand of the product is growth up too. Its not about just the company get the advantage from this market, but the government will also get the revenue because The Coca-Cola Company do the export-import where there is a tax will raise the income of the government. The Coca-Cola Company is often appointed to be a sponsor of FIFA World Cup Football. Coca-Cola became sponsor of the World Cup almost every year held the World Cup including the 2010 World Cup. (www.google.com, www.scribd.com, 2011) The differences between across countries and home country The differences between across country and home country shown in the products they are produced. Each country have the different product although they have same name products, there are some products may be same. In Indonesia Coca-Cola Bottling Indonesia or Coca-Cola Company produced the products in the bottle with ordinary design and non-alcohol, it because in Indonesia the government not allowed it. But, in America they have extraordinary design with the different design every product. In Indonesia they dont have a unique design like the product of America, and in America they have many products of Coca-Cola. This matter of concern is supposed to be the core differences between across country and home country. (Products list of Coca-Cola, www.thecoca-colacompany.co.id, 2011), (Product Coca-Cola, www.google.com, 2011) Strategy To support their products The Coca-Cola Company has strategy to their products and their company, the strategy such as sales and marketing, manufacturing and distribution, and innovation. To support their sales and marketing, they designed many programs which are pointed to consumers and loyalty of their products. Sales and Marketing Promotion Various promotions designed not only to increase their sales and marketing, but also to continue improve their consumer satisfaction and loyalty of their products. Serving Their Customers Customer Service Center (CSC) is designed to continue improve their customer satisfaction and loyalty their products by providing superior levels of service to their customers based on their specific needs. Area Marketing Contractor Encourage by the companys limited resources to cost-effectively service certain operating areas directly and strong commitment to create job opportunities in the informal sector, Coca-Cola Bottling Indonesia (CCBI) continue develops its product distribution system through small and medium-sized business in Indonesia. Under the system, CCBI works with two mains of third parties: Area Marketing Contractors known as AMCs, and street vending. Serving their products At Coca-Cola Bottling Indonesia, we are commits to providing their customers with a range of Cold Drink Equipment to support their business. From ice chests for kiosk, to electric coolers for retail outlets, vending machines and street vending, we lend these facilities to the customer at no cost, so they can sells Coca-Cola Products cold op their consumers. HoReCa Having partnership with many hotels, restaurants, and cafes, their give many great offerings through HoReCa programs. (The Coca-Cola Company sales and marketing, www.coca-colaamatil.co.id , 2011) Manufacturing and Distribution The production of all products sold and distributed by Coca-Cola Bottling Indonesia takes place in Indonesia. There are ten production plants located throughout Indonesia. Over the years, our plants in Indonesia have been awarded prizes from the Coca-Cola Company for attaining standards above those similar plants located in others part of the world. All production plants meet and frequently exceed international standards and local regulatory requirements and undergo regular audits in the areas of quality control, environmental, health, and safety practices. Coca-Cola beverages products began as raw material and go through many stages as follows: Ingredients Preparations, Mixing, Washing, Filling Capping, Coding, Inspection, Packaging, and Loading. Coca-Cola will not only sell products to their customers but also give instructions on how to merchandise the product. Sales supervisors also regularly visit customers and provide advice and listen to any input that the customers may provide, it will be a great contribution to the company. Overall sales and distribution policy is directed by the National Office, located in Cibitung, Bekasi, but the execution of the policy is carried out by well qualified and experienced regional and area operational managers and their staff. Apart from that, the bottling plants in Indonesia always welcome visitors who would like to know more about explore their hygienic and state-of-the-art production process. Coca-Cola indicates their innovation through some continuance research and development activities. They try to develop Indonesia typical products. Moreover, many variations of packages and accessories are now easily found throughout Indonesia. The reputation of Coca-Cola in Indonesia was only recognized as the large forces with main carbonated beverage company, now has changed become total beverage company in line with the production of fast non-carbonated beverage. It commenced from the issuance of Frestea, tea beverage, on the last June 2002. Now it becomes the second largest fast beverage product in Indonesia. Furthermore, Coca-Cola has marketed Sunfill Syrup and powder, and Ades mineral water outside Jabodetabek. In the meantime, the packaging field always updates its innovations. After the Refillable Glass Bottle, Frestea, Produced a couple years ago; it has been produced in more relax package last year (Tetra Wedge). It is believed to be easier and practice to bring. In the end of 2003, Coca-Cola, Sprite, and Fanta appeared in the tiny can package of 250ml. In addition, there is Glass Bottle which is light to 30% in its weight with a very tiny design but strong. Now it has started to market in Bali and for the near c oming years will be marketing nationwide. Innovation on selling facilities also developed continuously in order to meet the need of consumers and the current technology development. Some of us had to believe that Information Technology approach is really essential for every stands of company. Meanwhile, Coca-Cola bottling Indonesia has non-pollution materials. Besides increasing selling productivities, those new crates are expected to enhance the product of Coca-Cola in Indonesia. These continuous innovations have proven which as one of the famous beverage company in the world, Coca-Cola wants to provide its best for the consumers. New idea has presented and continuous investments have made in order to become the best beverage company in the world. (The Coca-Cola Company manufacturing and distribution, www.coca-colaamatil.co.id , 2011) Innovation The Coca-Cola Company tries to make new innovation to develop their products. In addition, more packages and interesting accessories are now easily found throughout Indonesia. The reputation The Coca-Cola Company in Indonesia which is previously recognize as the main carbonated beverage company, has now changed become total beverage company in line with the production of fast non-carbonated beverage. It commenced from the issuance o f Frestea, Tea Beverage, on the last June 2002. Now, it becomes the second largest fast beverage product in Indonesia. Furthermore, Coca-Cola has marketed Sun Fill syrup and Powder, and Ades mineral water outside Jabotabek. In the field of packaging, Coca-Cola always updates its innovation. After Refillable Glass Bottle, Frestea, produced a couple years ago; it has been produced a last year in more relax package (Tetra Wedge) which is easier and more practice to bring. In the end of 2003, Coca-Cola, Sprite, and Fanta appeared in the tiny can package of 250ml. In addition there is Glass Bottle which is light to 30% in its weight with a very tiny design but strong. Now it has started to market in Bali and for the near coming years will be marketed nationwide. Innovation in selling facilities also developed continuously to meet the need of consumers and the current technology development. Coca-Cola Bottling Indonesia has non pollution materials. Besides increasing productivities, those new creates are expected to enhance the product of Coca-Cola Indonesia. Those continuous innovations have proven that as one of the famous beverage company in the world, Coca-Cola wants to provide its best for the consumer. New idea has presented and continuous investments have made in order to become the best beverage company in the world. (The Coca-Cola innovation, www.coca-colaamatil.co.id , 2011) Culture Culture is a part of external influences that impact the consumer. That is culture represents influences that are imposed on the consumer by other individuals. The culture every country is different, not just about culture of country but the company has also culture for their company. To gain their business, The Coca-Cola Company focus in all aspect such as focus in product, commitment to people development, graduate trainee program, job vacancy and the others. To keep the quality of product The Coca-Cola Company always controls the products to not disappointing the consumer. The Coca-Cola Company also held the events for their employees such as games, party, etc. The Coca-Cola Company has commitment for their company to always keep the believing from the peoples. (Lars Perner, Ph.D, www.consumerpsychologist.co.id , 2011) (www.coca-colaamatil.co.id , 2011) Analyzes of PESTEL (Political-Economical-Social-Technological-Environmental-Legal) Political The non-alcoholic beverages falls in the category under the FDA and the government plays a role within the operation of manufacturing these products. For those companies that didnt meet the standard requirement which have been set by law, an amount of fines shall be deemed. The changes in laws and regulations, such as accounting standards, taxation requirements and environmental laws and foreign jurisdictions might affect the book of the company as well as their entry in foreign country. Apart from that, the changes in the nature of business as non-alcoholic beverages can gain competitive product and pricing pressures and the ability to improve or maintain the share in sales in global market as a result of action by competitors. An overview to the country internal markets and other governmental changes that affects their ability to penetrate the developing and emerging markets that involves the political and economic conditions. Indeed, Coca-cola always anticipates any changes in the political field and continuously monitoring the policies and regulations set by government. In the political variables, most of the things are related to Governmental activities. So, they dont leave any good or bad impact in the Industry of coke. Economical The issue of recession and inflation rates may affect the industry of coke. Non-alcoholic and alcoholic beverages are also stands for good impact for a certain countries. Non-alcoholic beverages will stand better for Indonesia, Japan, Germany, and so on. On the other hand, alcoholic beverages will collect a high demand in USA, Australia, New Zealand, etc. It is supposed that economic have a negative impact to the demand of coca-cola products when the price changed because of recession and inflation. The economic situation of a country shall be strong in order to adapt to the economical changes. Social Lifestyles and attitudes of the market are supposed to change in a lifetime. It is also observed that the overall content in this world is categorized as baby boomers. This will continue to affect the non-alcoholic beverage industry by increasing the demand overall and in the healthier beverages. The main result is the decreasing demand for the carbonated drinks and is going to pull down the revenue of coca-cola. Technological IT department is demanded to be the most functional field. This creates opportunities for new products and product improvements in terms of marketing and production. New products always come along with the advance of technology. Through computers coke can increase the efficiency of its business and can have up -to-date data about their productions. This will be a way to monitor the needs of consumer. Environmental The Coca-Cola Company is providing consumers with simple moments of uniquely satisfying refreshment. The Coca-Cola Company work hard to infuse the environmental, health, and safety performance. Before The Coca-Cola Company discharge wastewater into a natural body of water, they treat that discharge water to a level capable of supporting fish life. Recognizing that environmental, health, and safety issues change as our understanding of these issues grows, they have developed a comprehensive system that follows international standards (including ISO 14001) and complies with the prevailing laws and regulations. All plants are audited regularly and have solid environment health and safety practices from waste management and reuse to occupational health and safety programs. Beyond the satisfaction of doing the right thing, our responsibility goes to the Indonesian people whose lives touch every day, and that responsibility includes conducting their business in ways that protect environment and promote the health and safety of our employees at the work places. Environment policy: PT. Coca-Cola Bottling Indonesia has commitment to always comprehend, prevent and reduce any negative impacts on environment due to its production process, to continuously provide high quality services and products to its customers and consumers, and to create a safe working environment. (The Coca-Cola Company environment, www.coca-colaamatil.co.id , 2011) Legal Legal aspect emphasizes on the effect of the national and world legislation. The industry of Coke receives all the rights applicable in the nature of their business. Every inventions and product developments are always going into the patented process led by governmental rules and regulations. This kind of legal approach leads to no highly negative impacts to industry of Coke as prescribed in Presidential decree. (http://ivythesis.typepad.com/term_paper_topics/2009/12/pestle-analysis-on-coca-cola.html ) Three Majors are very important from PESTEL Economical A few of economical crisis rises in many countries, especially underdeveloped and developing countries. Both categories seem not to have a strong economic level compared to developed countries. Inflation and recession will cause the economical situation of those countries to be unstable. Prices can be absurd and unaffordable. This will establish a pick from the demand which means stingy demand. The revenue of coca-cola industry will be decreased in many possible ways. In conclusion, the sales projection will be higher than realization. Bad reputation will then create another negative impact to the other fields of consequences. Social The lifestyle, trends, and culture of each country are all different. The countries such as Indonesia, Japan, Germany, Fiji, Papua Guinea, are approaching Sparkling beverages, still beverages, but not alcoholic beverages. This means industry of coke have to determine their products distribution in a simultaneous way. Producing the non-alcoholic beverages in such countries mentioned above will be able to collect a vast number of demands. Producing alcoholic beverages will be only wasted and only produced in a limited number which resulting in higher prices than the other products. This condition may not be affecting a country such as USA and Australia. Both of them are multicultural and many products are acceptable in both countries. The only trouble is only the competitors such as Pepsi and Nestle. Technology Apart from all the other filed, technological do affect most industry even Coca-Cola company. By using technology advantages, most developed industries in the world are having the advancement of technology as the source of their success. The core benefits are information, marketplace, and products development. Information always flows from the industry to the customers and vice versa. An industry is a physical form of conceptual plan. Every industry has to convert the source of information into data. The data can be accessed by customers in order to give reliable feedback to the industry itself. This will be the access point to the marketplace. Every country seems to have different tastes and needs. In this term, industry of coke can segment the market with potential demand. The potential demand may be differentiated into some categories. Meanwhile, the industry of Coke can do products development in order to fulfill the needs of consumer. This kind of monitoring session will bring up the flow into information again. Then, industry of Coke will have the updated information from customer again. Moreover, by the information received, industry of Coke can provide new information about their developed products and any promotion and details about the company.

Donald Trump :: essays research papers

Donald Trump, one of the great New York City business tycoons, has written several biographies that explain in detail his dealings in the business world and his personal life throughout his career. The book that I have read is titled Trump: The Art of the Comeback. In this biography Donald tells about the time in the eighties and early nineties that he was struggling financially because of the economy and the hardships that he went through to make a comeback. Each chapter tells a story about his return to the top and how he did it. This book is his account of how he engineered one of the most remarkable business comebacks in history. He has accumulated a net worth of well over three billion dollars.   Ã‚  Ã‚  Ã‚  Ã‚  One of the things that has helped Donald Trump throughout these times was his ability to make wise decisions based on his experience. I realized when reading this book that he was very talented in the area of decision making. He knew exactly when to buy or sell his assets to maximize his profits. Trump starts of by listing his top ten comeback tips. Some seem ridiculous, but apparently they work. He suggests things such as playing golf, being paranoid, going with your gut instinct, and always having a prenuptial agreement. The first chapter explains briefly his rise to the top and the rest of the book tells how he survived the low period and eventually regained his status. One of the main reasons for Donald’s downfall was the plummeting value of his vast real estate assets. He claims that his investments in Atlantic City are what eventually saved him from really going under between 1989 and 1992. Trump then bought Mar-a-lago, a gigantic mansion in Palm Beach and restored it. He vacations there and has had dozens of celebrities vacation there also. Donald Trump then acquired 40 Wall Street in 1995. The deal that he was able to make on this property was unbelievable. He paid the Kinson family one million dollars for a building that they had already previously paid for and had also sunk tens of millions into. He truly stole this property from them. The difficulty that the Kinson family was having was dealing with the German family that owned the ground lease. As soon as the Kinson family signed the papers he was on the phone working out a new 200-year ground lease with the Hinnebergs.

Essays --

Bipolar disorder is classified as a chronic illness that may require a life-long treatment plan to keep under control. Bipolar disorder is also known as manic-depressive disorder. A person that has bipolar disorder can experience drastic variations in their moods ranging from manic highs to depressive lows. Bipolar experiences can vary all depending on the individual. Through this paper we will look at the influences, causes, symptoms, and treatments of this disease. Over two million Americans are diagnosed with bipolar disorder. This rise in diagnosis of bipolar disorder is contributed to the inaccurate diagnosis of this disease. To begin to understand bipolar disorder, knowing the two main categories Bipolar I and Bipolar II is a must. Bipolar I disorder is the state of this disease where the individual diagnosed has high depressive manic cycles. The individual displays feelings of increased socialization, talkativeness, self-importance, and impulsivness. People experiencing this manic-depressive state often sleep for a few hours. This sleep deprivation can cause these individual's depression to spike causeing them to be very angry and irritable. Patients with Bipolar II display a form of mania called hypomania. Unlike Bipolar I, individuals diagnosed with Bipolar II have low energy levels, hypersomnia, and fatigue easily. Bipolar disorder is extremely dynamic in the sense that it does not just affect the individuals mood. Bipolar disorder affects patient's ability to manage feelings, it takes a toll on their mind and body, and bipolar disorder makes it extremely difficult to cope with everyday life. This disease causes major psychological pressure. Bipolar disorder does not discriminate among race, ge... ...isodes. In other cases, episodes can be directly related showing seasonal patterns. These cases are called "rapid cyclers" meaning four episodes within twelve months. In patients with Bipolar I the disease usually starts with a manic episode. The manic episodes that the individual has outweighs the depressive episodes. In Bipolar II patients suffer from sever depression. They might undergo slight manic episodes, but depressive episodes do outweigh them. In mixed states depressive and manic symptoms occur simultaneously in rapid successions. Bipolar disorder can be life threatening due to the extreme mood swings between the sense of hapiness or despair and grief. The continuous alteration between episodes makes it profoundly difficult to deal with everyday normal life and situations. This can cause an increased risk of suicide in bipolar disorder patients.

“Macbeth” by William Shakespeare Essay

In Macbeth by William Shakespeare, Lady Macbeth’s desire for power prompts her interest in controlling Macbeth’s actions; consequently, when she loses control of Macbeth, she loses control of herself. Lady Macbeth relies on Macbeth to be the brawn so she can be the brain; she has somewhat of a  symbiotic relationship with him. After the murder of Duncan, Macbeth slowly starts losing the need for and interest in Lady Macbeth. This loss of interest removes Lady Macbeth’s access to power and eventually begets her demise. However, in the beginning she is a key factor in Macbeth deciding to follow through with the murder. Lady Macbeth’s impetus for Macbeth to kill Duncan shows she is able to control Macbeth. She sees Macbeth as a weak man who is unable to carry out any wrongful act. Lady Macbeth says, â€Å"[†¦] I do fear thy nature; / it is too full o’ the’ milk of human kindness / to catch the nearest way† (1.5.16-18), which implies that she feels Macbeth is too kind to kill Duncan. She decides the only way to get what she wants is to intimidate Macbeth. When Macbeth says, â€Å"Bring forth men-children only; / For thy undaunted mettle should compose / Nothing but males,† (1.7.72-74) Mabeth’s fear of his wife really come to surface. She has a very masculine and powerful personality. Carolyn Asp, in her essay Tragic Action and Sexual Stereotyping in Macbeth says, â€Å"Masculine and feminine impulses are at war within her; she is unable either to fuse them or to polarize them† (Asp 203) which shows how she would like to be able to act like a man, but is unable to fully change because she still has many feminine influences on her life. Lady Macbeth asks to have her womanliness stripped from her when she says: [†¦] Come you spirits That tend on mortal thoughts, unsex me here, And fill me from the crown to the toe top-full Of direst cruelty. (1.5.47-50) Cumberland Clark states in A Study of Macbeth that, â€Å"she prepares herself to resist the whisperings of her better nature and the interference of conscience† (Clark 93) by saying this. She wants to be able to not have a guilty conscience about what is about to happen. When Lady Macbeth says, â€Å"I would while it was smiling in my face, / Have plucked my nipple from his boneless gums / And dashed the brains out† (1.7.64-66), she shows she has no regrets and no conscience to get in her way. She is now able to control herself; however, she now has to find a way to control Macbeth. Asp says that Lady Macbeth sees her role is to bring out the â€Å"noble strength† in Macbeth and that she must appeal to his manliness while at the same time appearing very masculine herself (Asp 203). Lady Macbeth challenges Macbeth’s manliness by saying that he is weak and afraid. Asp states, â€Å"When she describes him as a lover/husband who, like his hope of glory, has become ‘pale,’ ‘green,’ and ‘waning,’ she challenges an essential element of his self-image, that of potent male, which is the foundation of all his other roles† (203). Macbeth wants to defend his manliness; therefore, he decides to go through with the murder of Duncan. She also tells Macbeth there is no way for the murder of Duncan to go wrong and that he need not worry. However, after the murder of Duncan, Lady Macbeth becomes less important to Macbeth and Lady Macbeth starts losing her control. After Duncan’s death, Macbeth starts to lose control of himself and reality; the control that Lady Macbeth once possessed is quickly fading. After Macbeth kills Duncan, instead of leaving the daggers with the servants as he was instructed, he brought them back with him. This leaves the murder weapon in Macbeth’s hands and makes it more likely that he is discovered as the killer. This inability to remember instructions is the first sign of Macbeth losing control. Then, in his chamber he starts hearing voices, which is another sign he is losing touch with reality. However, at the banquet, Macbeth starts to really lose his mind. Alan Hobson states in The Even-Handed Justice that, â€Å"When [Banquo’s ghost] appears, Lady Macbeth is at [Macbeth’s] side trying to brace his courage by the sharp rebuke that was once so effective in moving him to a determined purpose; but we soon realize that he is hardly conscious of her presence† (Hobson 177). When Macbeth sees the ghost, he thinks that everyone else can see him. However, when Macbeth  learns that the ghost is all in his head, he is unable to just ignore it. When Lady Macbeth says, â€Å"You have displaced the mirth, broke the good / meeting / With most admired disorder† (3.4.132-134), she is finally realizing that she has lost all power over Macbeth because she was unable to control his actions. After the banquet Lady Macbeth disappears from the story until she returns near the end and has gone insane from her utter loss of control. Even before the murder of Duncan, Lady Macbeth has slowly been losing control over herself and her ability to remain in power. When Lady Macbeth says that she cannot kill Duncan because he looks too much like her father, Lady Macbeth is showing a lack of competence because she has a soft spot in her heart for her father. When planning a murder, this lack can really complicate matters. Also, when Macbeth makes the decision about the murder of Banquo and Macduff’s family, Lady Macbeth starts to feel overwhelmed with all the killing when she says, â€Å"Here’s the smell of blood still. All / the perfumes of Arabia will not sweeten this little hand† (5.1.53-55). This shows that she is unable to handle all of the blood that is being shed. She wants to be able to cleanse herself of these murders. When Lady Macbeth finally reappears she is sleepwalking and acting like she is washing her hands. While sleepwalking she starts mindlessly blabbering about all the killings and secrets that Lady Macbeth is trying to hold because she loses control subconsciously. This is the last time Lady Macbeth is seen alive. When Lady Macbeth kills herself, Macbeth is not in the least upset because he no longer finds Lady Macbeth important. Lady Macbeth lost power over Macbeth slowly. However, once she lost control of Macbeth, she lost control of herself. Lady Macbeth’s suicide is the final time that she shows weakness because she is unable to handle not having control as well as her feelings of helplessness while around Macbeth. Lady Macbeth may seem powerful because of the choices she makes, but on the inside she is a very weak person and relies on Macbeth to be the force behind her choices. There is obviously a very dear connection between Lady Macbeth and Macbeth because when he loses interest in her, she loses her outlet for her choices and can no longer function on her own. Lady Macbeth  as well as many other people have symbiotic lifestyles; if the person they rely on is no longer there, they lose all their power and without that power they lose control of their lives. Works Cited: Asp, Carolyn. â€Å"Tragic Action and Sexual Stereotyping in Macbeth.† Major Literary Characters: Macbeth. Ed Harold Bloom. New York: Chelsea House Publishers, 1991. 198-210 Clark, Cumberland. A Study of Macbeth. Stratford-upon-Avon: Shakespeare Head Press, 1926. Hobson, Alan. â€Å"This Even-Handed Justice.† Major Literary Characters: Macbeth. Ed Harold Bloom. New York: Chelsea House Publishers, 1991. 170-188. Shakespeare, William. The Tragedy of Macbeth. Eds. Barbara Mowat and Paul Werstine. New York: Washington Square Press, 1992.

Htc Business Model Essay

Executive summary Using Google’s Andriod platform has given HTC a boost, but now the Taiwanese handset maker are vulnerable to underwhelming sales in America and Europe. Their hope? China. HTC only entered China in early 2010, much later than its established peers. It is playing catching up with international premium brands, such as Apple, Samsung and LG, where HTC is currently aiming to get a slice of the pie. However, the company is also facing stiff competition from local brands who operate at the lower price market. In this Global Marketing proposal, we propose several initiatives for HTC to grow its current 1% marketshare in the China mobile phone market, including new products for HTC to tap into the lower price market as well as localized promotion campaigns to sell phones in rural areas. It is time for HTC to sway away from satisfied with being ‘quietly brilliant’. Context analysis Company Background HTC Corporate, founded in 1997, was a relatively obscure Taiwanese original design manufacturer (ODM). Incorporated as High Technology Computer, HTC focused on manufacturing of computer notebooks. The company created the world’s first pocket size PC in collaboration with Microsoft in 1998[1]; it later developed the iPAQ, one of the earliest PDA for Compaq in 2000. HTC’s close tie with Microsoft led them to develop XDA[2] in 2002, first ever smartphone operated on Windows. The company remained true to ODM principles when it produced smartphones by efficiently catering for carriers’ specifications and requests. HTC’s ODM smartphones continued to generate profit margin as high as 20% compared to industry average of 5%[3]. According to Harvard Business Review, HTC shipped more than 70% of the world’s Windows smartphones in 2006 at its peak. HTC won a reputation for excellent smartphones. But it wanted more, and began to invest more in innovation before eventually creating its own brand in 2007. HTC set up a unit called Magic Labs[4], where engineers from various disciplines come up with lots of ideas, even if most were quickly discarded. From this unit bred several ground breaking ideas, including HTC touch, a touch screen device that appeared few weeks before Apple’s first iPhone; and first ever Android phone in collaboration with Google. Reaping from the Android’s high penetration rate, the company experienced unprecedented growth from 2008 onwards and became the top seller of smartphones in America in 3Q of 2011, according to Canalys Research. HTC has recently eclipsed Nokia in market capacity and has climbed up to the no.3 spot for smartphones sold worldwide, behind Apple and Samsung. In terms of brand equity, the company has invested heavily in developing its own brand and broke into Interbrand’s top 100 Brands 2011[5] (no. 98) . China: Macro-environmental Factors Politics China remained a single party directed country since the founding of People’s Republic of China in October 1949. Putting political ideologies differences aside, efficient decision-making is widely seen as a characteristic of China’s political system. The profound changes that have taken place in various fields of this nation: from Deng Xiaping’s Special Economic Zone in the 80s to the economic leaps in the turn of the century. Inefficiencies in the political system such as corruption still exist today, but China’s communist party has taken bold steps for reform. The party has embraced market socialist economy to lead China out of poverty and soar to one of the most powerful nations in the world. Economic Despite China has mounted new heights in her economy, outshining Japan as the second largest economy in the world, the slowdown in economic growth has not abated. The housing boom in the past decade is now over, implying that growth now weigh on heavy industry and local consumption. In the past, China has offered massive infrastructure stimulus, as it did to prop up growth following SARS and the global financial crisis. However, local governments have learned not to overheat the economy, as evidenced by the late 2011 credit crunch in Wenzhou[6]. Central government is expecting a moderate GDP growth of 6%, but China is due for correction in its property and possibly stock market. Social China’s Communist Party maintained its strong foothold in the nation, as the country enjoyed a period of unprecedented prosperity in the past decade. As China’s economy take flight, the number of local billionaires and millionaires grew by leaps and bounds. The wealth gap, at the same time, widened drastically. As a consequence, there have been several localized pro-democracy campaigns since 2011. Termed ‘Jasmine revolution’, citizens used social network site such as microblogs to organize public protests demanding fairness, housing and food – social issues that are often overlooked during economic boom. Such unrests were quickly put to rest as Beijing aims to mitigate any form of dissidents since learning the hard lessons from Tiananmen protests in 1989. Other than localized protests and occasional controversy in human rights, China’s social order have been maintained. Technology China has sparked its technological boom since it gained accession to the world trade organization in 2001. Internally, China has developed a matured internet market which now boost one of the largest internet users in the world. In mobile phones, the market evidenced a dynamic growth due to the rapid development of mobile subscriptions and growing third-generation (3G) networks. China: Smartphone Market Industry analysis After China’s telecommunications operators acquired 3G licenses, they formed several strategic alliances with mobile phone brands. For example, China Unicom has established alliances with Apple’s iPhone and Lenovo’s LePhone, whilst Motorola and HTC and strategic partners with China Telecom. Customer analysis According to government statistics in 2012, China has become to first country to top 1 billionThe cell phone users, a soar from 2010’s 787 million users. The number of users is equivalent to 74% of China’s population. That being said, only 14% of users are 3G users. Mobile phones are seen as a necessity, as customers regularly use phones for texting and micro-blogging. Competitor analysis Mobile phones are relatively consolidated in China, with the top five brands deriving nearly 72% of total retail volume stales in 2010[7]. Top five brands are Nokia (34.2%) , Samsung (18.1%), LG (6.8%), ZTE (6.3%) and Huawei (6.3%). Apple (1.4%) and HTC (0.7%) are late boomers in the market, with both companies having entered China in 2009 and 2010 respectively. According to market research by Canalys[8], international brands such as Samsung, Apple and HTC should continue to dominate in the space above RMB2,500 (US$400). Leading local tier-one brands, such as Huawei and ZTE, are diversifying beyond the entry level by launching a number of high-profile, flagship smart phones. As of late, Lenovo has made efforts to penetrate the low cost, rural market by introducing models starting from RMB700 (US$158). Company Analysis HTC in China HTC only entered China in 2009 and occupied a market share below 1% as of figures in 2010. Its strategy is to challenge Samsung and Apple as the biggest smartphone players in Mainland, but it also faces stiff competition from local brands such as Tianyu and ZTE Despite its geographic proximity in Taiwan, HTC started off late in China than in richer parts of the world largely because the country’s 3G structure was not as matured in 2009 as today. Targeting & Positioning HTC’s mission statement is â€Å"to become the leading innovative supplier of mobile information and communication devices by providing value-added design, world class manufacturing and logistic and service capabilities.† Whilst this may have been a successful formula over the past 10 years in geographic location, HTC is in danger of falling behind competitors in China. HTC currently has 10% of the market for smartphones costing more than RMB2,000 (US$320). Its strategy is to target those high-end customers who utilizes 3G network and appreciates international brand. As if HTC’s Magic Lab works tirelessly to come up with numerous innovative products, HTC currently adopts a similar volume approach in its phones. HTC regularly pushes forward phones in the market. In 2011, when Apple had launched one new iPhone, HTC introduced fifteen new models. HTC’s Challenge After a meteoric rise which placed it briefly atop the U.S. smartphone sales charts, HTC revenue as a whole in the first two months of 2012 was a staggering 45% down on last year. HTC has run afoul of punitive legal juggernaut Apple, which delayed the availability of HTC’s handsets. Determined to avoid the fate looming over troubled rivals like Research in Motion, HTC saw a big revitalization push in China, championed by several flagship phones such as HTC One X and Evo 4G Lite. Sales in Europe have been dropping but HTC saw better than expected revenue in China. The rise of HTC in China despite its late entry could be partially attributed to their advanced operating systems with Android and excellent hardware, such as dual core processing units and friendly features where the phone rings louder when in a bag. But with competitors catching up hardware specifications overnight these days, can HTC sustain its China growth? The challenge of HTC faces is not neither simply in hardware nor software. HTC needs to formulate a marketing and branding strategy for China, as to fend off the fierce challenge by international brands (Apple, Samsung) and local players. Proposed Marketing Campaign For the proposed marketing campaign, we propose a bi-polar approach to target existing high-end customers of HTC’s and also tap into the basic customers specturum, an area HTC has not entered so far. High-end customers HTC is currently focusing on high-end customers who are tech savvy, able and willing to pay for premium mobile phones. These high-end customers are currently up and coming professionals, live a fast moving lifestyle and mostly reside or work in first or second tier cities, such as Beijing, Shanghai and Xi Chuan. All of these customers have subscribed or are going to subscribe 3G network, in order to make the most of out HTC’s smartphones. In addition to product quality and operating system, high-end customers nowadays also care about brand reputation and image. The proposed marketing campaign for HTC’s high-end customers is therefore to enrich the brand experience and differentiate HTC’s personality. Basic customers As mentioned earlier, 3G users accounts to less than 20% of China’s mobile phones market. According to market analysis, local players, best represented by ZTE and Huawei, are more popular amongst price sensitive mass and lower-end customers. These basic customers reside in third tier cities or rural areas, demand basic functions for their phones and also aspires to own a smartphone one day. Product Designers collaborations are nothing new. Indeed, they are now a well-established marketing tool – as well as source of income. Standard Hotel Group in America has joined forces with the likes of surfwear brand Quiksilver to provide exclusive trunks and bikinis that guests can purchase in the group’s resorts. H&M, the Swedish fashion behemoth, took rise after asking Karl Lagerfeld, designer for Chanel and owner of Fendi, to come up with a special collection back in 2004. For mobile phones,it is no different story. RIM collaborated with Porsche design and launched a high-end luxurious blackberry in 2011. LG and Prada started working together in 2006[9] and continued to attract fashionistas for their crossover phones. For high-end customers, HTC should leverage connection with a renowned brand within the Chinese community and produce collaborate products. Nike would deem to be an appropriate choice, given the brand is held in high regards among Chinese and its innovative brand image aligns with that of HTC’s. Nevertheless, Nike has strong connection with Apple as Nike currently produces Nike+ – a tracking device that connects an athletes’ performance data with iPhones, iPods etc. If there is a brand for up-and-coming professionals which matches HTC’s pricing and targeting strategy, Adidas would be a great fit. Rather than choosing a luxury brand such as LVMH or Gucci, a partnership with Adidas could not only appeal to the sports lovers, but also be perceived as socially acceptable. Partnering with luxurious goods might risk further alienation as the wealth gap widens in China. Adidas is actively investing on its mi adidas platform that rivals Nike+. The sports company enjoys a good reputation in China after sponsoring Team China in Beijing Olympics, and its innovative roots in products and designs could enrich the HTC brand experience. For basic customers, HTC could build 2G or even very basic 3G phones to attract the mass. With much reduced functionality and a lower price point, HTC could attract the 80% users who have not yet subscribe to 3G network. While the simpler handsets should have less fancy functions, embodying the HTC names mean that that the phones should still be innovative. HTC could be more localize with these phones by having local functions such as Chinese keyboard and improved durability that adapts to environment in rural areas. Perhaps basic phones could have a brighter screen for users to view the screen easily in open rural areas, or made in anti-sand materials as desertification is common in northwest China. Aside from hardware reengineering, HTC needs to redesign its software capabilities. HTC is relatively weak in content when compared to rivals such as Apple. It has no plans to launch its own app store, preferring instead to reply on Android marketplace and its apps. HTC acquired French content provider Abaxia in June 2010[10] to develop innovative apps for its devices. Recently, it has installed digital map apps in HTC Sense interface. Currently, there is a market gap in smartphone manufacturer originated apps in China. Almost all of the apps available on Android/iPhone system are developed by individual software company. HTC could potentially develop operating system with apps linked to popular Chinese social media sites, such as QQ and Sina’s Microblog. Price HTC should continue to target upper tier price points for its high end customers. Its currently price point closely resembles Apple’s and Samsung’s, averaging around RMB2,500 (US$400). The high price setting strategy further illustrates HTC’s ambition to compete with the international brands but the company could consider undercutting its price by a fraction, say less than 10%, than the leaders so as to gain stronger market share. Price reduction should not be advertised aggressively, as it might signal a loss in quality. For products in the lower end market, HTC should try to be a price leader in the arena. Lenovo markets its cheaper line of phones around RMB700, and HTC should try to undercut Lenovo. It is important to capture the basic customers first, with the hope that HTC could persuade basic users to switch to more expensive phones over time. Place According to Economists, HTC now as 2,300 authorized retailers in China. Apple has 3,500 – not withstanding its flagship Apple store and website – while Nokia and Samsung have 9,000 each. HTC could open more shops by granting authorized retailers license, but it is easier said than done as brands jostle retailers for shelf spaces. Rather than investing heavily in opening its own shop, HTC could form a strategic partnership with popular online shop Taobao or Alibaba to reach customers in the second or third tier cities to compliment its e-shop. Further place promotion could been referred in ‘HTC ambassador’ campaign in People section. In first tier cities, HTC could theoretically leverage on Adidas’s store presence and distribution network. Nonetheless, HTC should adopt a selective approach by opening flagship store that can illustrates its customer experience. Promotion In HTC’s incumbent global marketing campaign, the company slogan is ‘quietly brilliant’. HTC commercials do not focus on the precise functionality of their handsets but the way people use them. The concept itself is intuitive, but the campaign is not as much advertised in China as other places – the slogan does not even has a Chinese translation. As a result, HTC’s promotion in China is product focused. HTC One X advertisements were filmed where a photographer takes pictures with HTC phone while skydiving – stressing the superior camera quality of the handset. To revamp the promotion campaign, HTC should first come up with a better slogan for China or even for its global campaign. Stressing on the way people interact with HTC cell phones is a good idea, but conceptually the slogan could be more straight forward – Nokia’s ‘connecting people’ or LG’s ‘life is good’ are good examples. For China specifically, HTC needs to build on build on enriching users experience. Yan Siqing, chief operating officer of China Telecom said HTC grew rapidly despite its late start because it provided a â€Å"good user experience†. Nationwide promotion campaign should focuses on how HTC helps people to capture their moments in life. Whether is at work, in sporting moments or vacation, a user-friendly HTC handset is always there to make things happen. People Simliar to Unilever’s â€Å"Shakti Revolution† to help women in rural India to become entrepreneurs[11], HTC could foster partnership with non governmental organisations, banks and local counties, to promote handsets at rural areas through employing ‘HTC ambassadors’. Ambassadors are underpriviledged residents in country sides and they are invited to become direct-to-consumer sales distributors for HTC’s basic handsets for second or third tier cities. Contrary to normal mom-and-pop shops, HTC should provide training in selling, commercial knowledge and bookkeeping to help ambassadors become micro-entrepreneurs. This proposal could not only expand HTC’s reach in the lower tier markets, but also been seen as a socially responsible act of goodwill. ———————– [1]Kim R. & Yoffie D., HTC Corp. in 1999, 8th Dec 2009, Harvard Business Review [2]Sourced online: http://xda.o2.co.uk/ [3]Kim R. & Yoffie D., HTC Corp. in 1999, 8th Dec 2009, Harvard Business Review [4]HTC: The brand from no where; The Economist, 7th Apr 2012, sourced online from [5]http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx [6]Wolfe A, Gurushina N & Gassambe I, China Outlook: The Tao of Hard Landing, 28 May 2012, Roubini Global Economics Report [7]Mobile Phones in China, Category Briefing, 19 Sep 2011; Passport GMID [8]http://www.digitimes.com/news/a20120619PR203.html [9]http://www.gizmag.com/lg-prada-collaborative-phone/20862/ [10]http://www.ubergizmo.com/2010/06/htc-acquires-abaxia-to-strengthen-its-software-capabilities/ [11]http://www.unilever.com.au/sustainability/casestudies/economic-development/creating-rural-entrepreneurs.aspx